About

Abigail has always been obsessed with clothing and the way it can make us feel. Some of her earliest and happiest memories are of teaming floral DMs with a stripy top, or trying on her great-grandma’s shoes. She believes clothes are more than just a necessity — they’re a portal to confidence and a way to step into the life you want to live.

After completing a degree in Fashion Design and Textiles in 2012, Abigail opened a sustainable made-to-measure clothing studio in Folkestone, Kent. Alongside creating and designing, she also resold vintage pieces and promoted clothing circularity through community sewing classes.

A few years later, she transitioned into marketing, building a corporate content creation and marketing leader career, while still reselling, taking on styling work for creative projects, and promoting clothing repairs.

In early 2025, Abigail launched a TikTok platform and returned to styling in a bigger way. Today, she has taken the leap to make it her priority — and the journey is just beginning.

TikTok / YouTube

All enquiries: hello@abigailnovella.com

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